Jason Pan

Regional Sales Manager for Asia

I began my career by studying hospitality management at San Francisco State University and working in the hotel industry. I decided to move to Taiwan and immerse myself in the whisky industry, working in marketing for a variety of drinks companies. I then became the Regional Sales Manager for Asia for a distillery. My love of travelling suited this role perfectly, as I could explore different Asian countries and learn as much as I could about their market, culture and consumer behaviour.

When Wemyss Family Spirits advertised for a Regional Sales Manager for Asia, I jumped at the chance and met with William Wemyss a few weeks later, as he was in Taiwan to visit a distributor and host tasting sessions. Fast forward five years and I enjoy every minute of working for the company!

Although I am based in Taiwan, I overlook the entirety of Asia-Pacific. Taiwan is located centrally for key markets within Asia, so I can travel between these markets easily. I am the only person in the team based outside of Europe, however everyone at Wemyss Family Spirits helps and supports one another; we are like one big family despite the distance.

Our wide variety of fantastic products makes my sales career very easy. My favourite drink is our limited edition Peat Chimney Batch Strength 002 at 57% ABV; it’s the perfect drink for the weather in Taiwan and is a fantastic accompaniment to Chinese food – even spicy Kung Po Chicken!